Whitechapel Road has local, neighbourhood and strategic roles. It is a key transport corridor from Stratford into the City, and a thriving centre for commerce, shopping, and leisure, with a distinct local identity. There are however no clear visual cues or markers to signify the presence of the market at these points currently or proposed as part of this scheme, therefore the key objective of the project is to provide permanent installations that will signal these gateways into Whitechapel Market.
A two-stage design competition is currently being held with NLA to select a concept and designer for the project, judged by a Jury Panel selected by London Borough of Tower Hamlets.